LEGO Movie is an awesome brick-fest!

Official Synopsis:

"The original 3D computer animated story follows Emmet, an ordinary, rules-following, perfectly average LEGO minifigure who is mistakenly identified as the most extraordinary person and the key to saving the world. He is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hopelessly and hilariously underprepared.

Chris Pratt (“Moneyball”) stars as the voice of Emmet. Will Ferrell (“The Campaign”) stars as the voice of his primary adversary, President Business, an erudite, anal-retentive CEO who has a hard time balancing world domination with micro-managing his own life; while Liam Neeson (“Taken” and “Taken 2,” Oscar nominee for “Schindler’s List”) voices the president’s powerful henchman, known as Bad Cop, who will stop at nothing to catch Emmet.

Starring as Emmet’s fellow travelers are Oscar® winner Morgan Freeman (“Million Dollar Baby”), as Vitruvius, an old mystic; Elizabeth Banks (“The Hunger Games,” Emmy nominee for “30 Rock”), as tough-as-nails Lucy, who mistakes Emmet for the savior of the world and guides him on his quest; Will Arnett (Emmy nominee, “30 Rock”), as the mysterious Batman, a LEGO minifigure with whom Lucy shares a history; Nick Offerman (NBC’s “Parks and Recreation”) as a craggy, swaggering pirate obsessed with revenge on President Business; and Alison Brie (NBC’s “Community”) as a sweet, loveable member of the team, with a powerful secret."

Hilarious "behind-the-scenes" with the movie minifigures!

Other DC superheroes populate the LEGO movie universe.

Official LEGO Movie website

Find out more about the many minifigures populating the LEGO movie universe from ScreenRant's Character Guide. Also check out CinemaOnline snapshots of the famous faces voicing Emmet and company.

Reviews of LEGO Movie have been AWESOME and no doubt Warner Bros. is set to make bucketloads of $$$ whilst LEGO will similarly sell bucketloads of brick toys. Here's reviews from TheStar, CinemaOnline, TotalFilm and IGN, plus GeekDad.com highlights few things parents may consider when bringing kids to the movie. We suggest bringing a few hundred extra $$$ or top-up your credit card limits for buying LEGO sets after the movie!

Real behind-the-scenes in making LEGO movie.

Although as "awesome" as LEGO movie seems to be, the Outpost Movie Recon Team (M.R.T.) did not have such as awesome time finding associated movie memorabilia in Malaysia. Among the local cinemas, only Cathay Cineplexes is running a contest for customers to win LEGO movie merchandise (see flyer below) as well as an online Facebook contest (until 16 February).

This time none of the cinema chains have concession counter combos including movie premiums. An online contest for movie passes is still available from KLIPS but ending soon so act fast!

Official LEGO Movie toys seem currently only limited to select LEGO speciality stores. Head over to the Brickboy Toys in Tropicana City Mall and Gardens Midvalley, or the newly opened LEGO shop in Bangsar Village 2, which also sells rarer sets such as Architecture and UCS Star Wars.

There are currently 8 LEGO movie sets available to re-live Emmet's adventures:

Smallest sets 70800 Getaway Glider and 70801 Melting Room for RM74.90.

Go crazy at 70803 Cloud Cuckoo Palace for RM99.90.

Fans of Liam Neeson should grab 70802 Bad Cop's Pursuit for RM129.90.

2-in-1 sets creates 2 different designs from the movie, such as 70804 Ice Cream Machine as a normal ice-cream truck or flying vehicle for RM149.90.

70805 Trash Chomper builds normal garbage truck or flying metal-eater for RM149.90.

70806 Castle Cavalry alternates between a flying "podracer" from Star Wars or land-locked castle wall for RM149.90 also.

Swashbuckling LEGO mecha action comes with 70807 Metalbeard's Duel for RM174.90.

Biggest playset is non-other than 70809 Lord Business' Evil Lair for RM349.90.

The LEGO Movie foil packs hasn't been sighted yet but hopeful to be landing soon. There are 16 randomly packed figures from the movie to collect!

Get your LEGO Movie sets from the official LEGO Shop in Bangsar Village 2 (opposite Borders)

Check out more details of these LEGO movie toys at the official LEGO website. Master Builders looking for more challenge can look forward to more LEGO movie sets coming soon next month such as Benny's Spaceship and Metalbeard's Sea Ship with over 2,700+ pieces! 

Fans of LEGO may want to follow the Adult Fans of LEGO (AFOL) Facebook Page to receive the latest news of all things LEGO.

If bricking building is too analog for kids in this digital era, there is an official LEGO movie video game releasing later this month for Xbox, Playstation and Nintendo.

Alternatively, young readers have lots of choice over LEGO books available not just from LEGO movie, but other LEGO lines like Star Wars, Batman, etc. Borders, MPH, and Popular stock kids and adult friendly DK books for LEGO.

Lots of LEGO books at major bookstores.

For total LEGO immersion, take a trip to LEGOLAND Malaysia in Johor Bahru. There's even more to do now at LEGOLAND with newly opened water park and hotel. Toys R Us Star card members will be able to get 30% off theme park passes.

Meet Emmet & Wildstyle live in LEGOLAND!

For the love of LEGO, we couldn't let this movie pass by without something special for our valued fans who are also LEGO lovers. So our first giveaway to fans for 2014 will be an official LEGO ice tray shaped for mini-figures!

To participate in this giveaway, just post photo of your favourite LEGO creation onto our Facebook Page with description of your masterpiece starting with "I am a Master Builder of..." and hashtag #OutpostGiveaway tagging Outpost Toys, Events & Services. You must also be in the photo. Here's a sample:

SAMPLE PHOTO only. Actual photo submissions should include giveaway participant. 

"I am a Master Builder of Rivendell in Middle-Earth hosting the Fellowship of the Ring. #OutpostGiveaway at Outpost Toys, Events & Services"

Make sure you also like Outpost Toys, Events and Services. Giveaway closes 28 February 2014 so start building NOW if you have an ambitious LEGO project!

Giveaway Terms & Conditions:

1. This online giveaway promo commences 8 February until 28 February 2013.

2. Participation is open to all residents in Malaysia. Outpost personnel are not eligible to particpate.

3. Participate must post photo featuring themselves and LEGO creation on the Outpost Toys, Events & Services Facebook Page. Description must be included or no more than 25 words starting with "I am a Master Builder of..." and ending with hashtag #OutpostGiveaway and tagging Outpost Toys, Events & Services Facebook Page.

4. Winner will be chosen amongst qualified participants and contacted through Facebook message for collection arrangements. Winners must self-collect prize in Klang Valley within 1 month of notification.

5. Outpost as the organiser reserves the rights to change these terms and conditions without prior notice.

The Outpost MRT will be off next few days building so we'll sign-off now with festive greetings from Emmet...

Disclaimer: LEGO and other trademarks are copyright to The LEGO Group, Warner Bros., and their respective owners, referenced here for fan service announcements without intent to infringe.