Wednesday, August 16, 2017

The Emoji Movie: Thinking of a Career as an Emoji? Watch this Out-of-this-World Animated Film First!

This week from Sony Pictures Animation comes  The Emoji Movie. The studio has certainly served strange animation flicks before such as Cloudy with a Chance of Meatballs in 2009 and its sequel in 2013. It has also blended animation with live-action in The Smurfs, an expected movie hit for 2011. Now The Emoji Movie may the studio's most bizarre animated film yet by presenting emojis as characters on an adventure through the digital world of a smartphone.

Official Synopsis:

The Emoji Movie unlocks the never-before-seen secret world inside your smartphone. Hidden within the messaging app is Textopolis, a bustling city where all your favorite emojis live, hoping to be selected by the phone's user. In this world, each emoji has only one facial expression - except for Gene, an exuberant emoji who was born without a filter and is bursting with multiple expressions. Determined to become "normal" like the other emojis, Gene enlists the help of his handy best friend Hi-5 and the notorious code breaker emoji Jailbreak. Together, they embark on an epic "app-venture" through the apps on the phone, each its own wild and fun world, to find the Code that will fix Gene. But when a greater danger threatens the phone, the fate of all emojis depends on these three unlikely friends who must save their world before it's deleted forever.

The world of emojis inside smartphones.

The Emoji movie features the voice talents of T.J. Miller (Deadpool, Transformers 4) as lead protagonist Gene, a Meh emoji, Anna Faris (recently separated  from Chris Pratt) as Jailbreak, James Corden (The Late Late Show with James Corden) as Hi-5, and Maya Rudolph as Smiler.

Left to right: Gene (T.J. Miller), Hi-5 (James Corden), Jailbreak (Anna Faris)

T.J. Miller (Deadpool, Transformers 4) voices Gene, a Meh emoji with emotional issues.

Left to right: Poop (Sir Patrick Stewart), Smiler (Maya Rudolph)
Top-billed celebrity cameos include pop artist Christina Aguilera as Akiko Glitter, and Sir Patrick Stewart of X-Men / Star Trek renown as Poop (LOL!). In the world of sci-fi geek-dom, it's delightful to see Sir Patrick "loosen-up" in his late career taking on such role which would have been unimaginable of the Shakespearean actor during his days as Captain Jean-Luc Picard on Star Trek The Next Generation.

OMG, Sir Patrick Stewart (X-Men, Star Trek) is Poop Daddy!

Sir Patrick Stewart interview by Conan about being Poop Daddy.

In the context of being Poop Daddy on The Emoji Movie, our research on Sir Patrick came across this video from his sitcom series Blunt Talk which is particular hilarious in the context of this movie (watch & LOL!):

The Emoji Movie releases in Malaysian cinemas this week on 17 August 2017. Stay tuned to the latest movie updates on the official Facebook Page and website, as well as locally via Facebook for Sony Pictures Malaysia.

T.J. Miller with live emojis at a photocall during Cannes Film Festival. Photo - Reuters.
During a publicity stunt at the Cannes Film Festival in May, lead voice actor T.J. Miller parasailed in for a photocall (a media event to photograph movie features). However, after a safe landing he inadvertantly fell into the sea and thereafter remained soaked for the media event, much like the comedic elements expected in an animated film like The Emoji Movie. Whilst a wet T.J. Miller did not quite catch our attention in the news, it was the assortment of live emoji characters accompanying him during the photocall that really caught our eyes. From the publicity photos, there were at least 8 different Emoji Movie mascots sighted comprising Gene / Meh, Jailbreak, High-5, Cookie, Ice-Cream, Heart, Lips and Pizza, although Poop himself seemed missing. Read more about this Cannes photocall from Reuters.

Meet Gene and Poop here in Malaysia!

Locally we won't be seeing so many live emojis here but we have with good authority that Gene and Poop Daddy himself will be appearing for Meet & Greet sessions with fans at the following locales:
  • Wednesday 16 August, 8.30pm @ GSC 1 Utama
  • Friday, 18 August, 11.30am @ Sogo KL and 8.30pm @ GSC 1 Utama
  • Saturday, 19 August, 3pm @ GSC IOI City Mall and 8.30pm @ GSC Midvalley Megamall
  • Sunday, 20 August, 12.30pm @ GSC Midvalley Megamall and 3.30pm @ TGV KLCC
  • Saturday, 26 August, 12pm & 3pm @ GSC Sunway Carnival, Seberang Jaya
  • Sunday, 27 August, 1pm @ TGV 1 Utama and 4pm & 6pm @ TGV Sunway Velocity

And be careful hugging that Poop because well... you know what that emoji is meant to be!

For movie merchandise collectors, there are a bunch of Emoji Movie toys from McDonald’s® Happy Meals. For 5 weeks starting 3 August until 6 September 2017, two emoji plush characters will be available weekly:
  • 3 - 9 August 2017: Gene 1 & Gene 2
  • 10 - 16 August 2017: Dice & Jailbreak
  • 17 - 23 August 2017: Hi-5 & Cat with Heart Eyes
  • 24 - 30 September 2017: Monkey & Stop Sign
  • 31 August - 6 September 2017: Frog & Slobbering Puppy
Each emoji comes with 2 expressions on each side of the plush. Grab em fast as per usual only available while stocks last.

Now for quirky fashion aficionados, Giamax has release limited edition handbags and other leather goods featuring The Emoji Movie. These official licensed movie merchandise was promoted at a Handbag Party last Saturday 12 August at Parkson Elite in Pavilion Kuala Lumpur. Check out photos of the handbags, purses and backpacks below and see what took placed at the Handbag Bag from Giamax's photo album on Facebook.

Limited Edition The Emoji Movie Giamax handbags and leather products.


These Giamax limited edition Emoji Movie merchandise is also available now at Sogo Kuala Lumpur at the ground floor Beauty Arcade until 28 August 2017. Make a minimum purchase of RM200 worth of these Giamax products and also take home a free lips emoji cushion.

Plus join Sogo's emoji lookalike contest on Facebook to stand a chance to win 1 of 5 Emoji Movie sling bags. To participate, contestants need to post a collage of 5 photos of  their impressions as emojis with a caption by 28 August 2017. Check full terms and conditions from their Facebook contest post.

Follow Giamax on Facebook for latest news on their Emoji Movie products, including the chance to win handbags every week from their Emoji Movie x Giamax  Facebook Photo Contest. To join, take a photo at their Photo Booth backdrop as selected retail locations then post to Facebook with the hashtags #giamaxemojimovie #giamaxhandbag. Check out their Facebook post for further instructions and full terms and conditions.

Over at GSC Cinemas Emoji Movie car stickers are being given out for every 2 movie tickets purchased. There are 2 designs issued randomly in selected cineplexes only. Check at GSC website to find out which locations to redeem this promo.

Finally TGV Cinemas is offering a Limited Edition Emoji Movie member card for their Movie Club. Cards may be collected upon sign-up over the counter (membership RM30) or existing members may swap their existing cards for a fee of RM5. Find out more directly from the TGV website.

Gene with Jailbreak and Hi-5 in tow begin their App-ventures on 17 August.

Some funny memes to LOL your day:

Disclaimer: The Emoji Movie and its trademarks are copyright to Sony Pictures Animation & their respective owners, referenced here for fan service announcements without intent to infringe.

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