Wednesday, April 5, 2017

She-Smurfs?! It's about time! Origins of The Smurfs to be unveiled at the Lost Village

La la la la la la la la la la la... it's time to sing the The Smurfs Happy Song again with the return of the infamous 3-apples tall blue-skinned humanoids to the cinema silver screens. Smurfs Lost Village is not a sequel to The Smurfs (2011) and Smurfs 2 (2013) which amalgamated live-action and animation to delivery our blue friends in the real world. Instead this new movie is fully animated film from Sony Pictures Animation and reboots the movie franchise. Whilst we will miss Neil Patrick Harris as Patrick again, we certainly will miss more of Hank Azaria as the live-action incarnation of Gargamel and his comedic antics.

Official Synopsis
In this fully animated, all-new take on the Smurfs, a mysterious map sets Smurfette and her best friends Brainy, Clumsy and Hefty on an exciting and thrilling race through the Forbidden Forest filled with magical creatures to find a mysterious Lost Village before the evil wizard Gargamel does. Embarking on a roller-coaster journey full of action and danger, the Smurfs are on a course that leads to the discovery of the biggest secret in Smurf history!

Directly by Kelly Asbury, Smurfs Lost Village stars the voice talents of Demi Lovato (America pop rock & R&B artist) as Smurfette, Danny Pudi (DC's Powerless) as Brainy, Jack McBrayer (Felix of Wreck-It Ralph) as Clumsy, Joe Manganiello (True Blood) as Hefty and Mandy Patinkin (Homeland) as Papa Smurf. They represent the regular recurring Smurf characters. New to the franchise, and no secret in the trailers, are a whole new cast of female Smurfs comprising Ariel Winter (Modern Family) as Smurf Lily, Ellie Kemper (The Office) as Smurf Blossom, Megan Trainer (American singer / songwriter) as Smurf Melody, Michelle Rodriguez (Fast & Furious) as Smurf Storm, and award-winning actress Julia Roberts (Pretty Woman, etc.) as Smurf Willow, the maternal equivalent of Papa Smurf in the Lost Village. Meanwhile, the evil wizard Gargamel is voiced by Rainn Wilson (The Office). See and hear the faces behind these Smurfs from Hollywood Reporter and read more about movie from the Director herself, Kelly Ashbury, at

The Smurfs being happy and free creatures by nature are ideally suited to share the message for the International Day of Happiness, celebrated annually on 20 March since 2013. In addition to recognising the importance of happiness in the lives of us humans, the day also highlights Sustainable Development Goals adopted by the United Nations to protect the planet and well-being of all people.

Join Team Smurfs and find out how you can contribute at

April is Autism Awareness Month kicked off by the #LightItUpBlue campaign around the world. And blue is the colour of Smurfs!

Autism is a neurodevelopmental disorder characterized by impaired social interaction, verbal and non-verbal communication, and restricted and repetitive behavior; source Wikipedia. Greater public awareness on autism is the first step towards inclusion of persons with this condition into society. Find out more about autism at the National Autism Society of Malaysia(NASOM) and support their Charity Screening of Smurfs Lost Village this Saturday.

GSC Cinemas carrying the message of #AutismAwareness together with The Smurfs.

Smurfs fever has already begun in Malaysia with numerous smurfy activities over the recent school holidays at IPC shopping centre and Aeon shopping malls. Fret not if you've missed those as the Smurfs are still set to visit local cinemas to celebrate release of their new movie this week. Drop by these locations at the dates and times shown and you may just catch Brainy Smurf and Smurfette:
  • Wednesday, 5 April, 7.30pm at GSC Pavilion KL
  • Thursday, 6 April, 12pm & 1pm at GSC Pavilion KL, and 5pm at GSC Tropicana City Mall
  • Friday, 7 April, 12pm & 1pm at GSC Berjaya Times Square, 5pm at GSC Quill City Mall, and 8pm at GSC Mid Valley.
  • Saturday, 8 April, 12pm & 2pm at GSC East Coast Mall (Kuantan).
  • Sunday, 9 April, 1pm, 3pm & 5pm at GSC East Coast Mall (Kuantan).
  • Friday, 14 April, 8pm at GSC Paradigm Mall
  • Saturday, 15 April, 1.30pm at Premium-X Cinemas, 4pm at GSC Nu Sentral, 6pm at GSC IOI Mall Puchong, and 8pm at GSC IOI City Mall.
  • Sunday, 16 April, 12pm at Sogo KL, 2pm at GSC Quill City Mall, 4pm at McDonald's Jalan Pahang, 6pm at GSC Tropicana City Mall, and 8pm at GSC Setia City Mall
  • Saturday, 23 April, 1pm at McDonald's Kota Emerald Rawang, and 4pm at McDonald's Caltex Denai Alam (Subang).
Note: Schedule at time of posting and subject to change without prior notice.

Fans of McDonald's Happy Meals should already have noticed release of Smurfs toys since last week. 4 different sets of Smurfs figurines are being released weekly:

McDonald's is also throwing in a Photo Contest giving away Fujifilm instant cameras.

For official Smurfs freebies, Sony Pictures Malaysia is hosting a Facebook Contest giving away Movie Premiums and a special movie screening on 30 April 2017. The contest takes place as two Challenges with the 1st Challenge already started and the 2nd Challenge kicking off tomorrow.

Both Challenges close on 20 April 2017. For more details and how to participate in this Paint the Town Blue contest goto their Facebook Page.

GSC Cinemas also has Movie Premiums to give away through their website contest.  

Meanwhile TGV Cinemas is offering a Smurfs edition of their MovieClub membership card. If you already have a card, you can swap it for this special edition version for a nominal fee of RM5/-.

To take home a piece of the Smurf Village, purchase a TGV Smurfs Combo which includes a limited edition popcorn bucket in shape of the Smurfs' mushroom house. If you're a true Smurf fan, get multiple combos and form your own Smurf village! (Smurfs not included)

Over and above all these Smurfy goods, the ultimate lifetime experience is being offered by 7-Eleven stores and Aktif Water offering 1 lucky contestant a 7-day 6-nights vacation to Belgium and Amsterdam worth RM20,000! The original Smurfs comics was created by Belgium artist Peyo in 1958.

Check out how to participate in this Get Aktif with Smurfs contest and join before 1 May 2017 for chance to win this Grand Prize or a limited edition Smurf scooter worth RM300. It's almost too easy!

For more Smurfs action, standby for opening of the Movie Animation Park Studios (MAPS) in Ipoh, Perak. One of the attractions will be a Smurfs Theatre live show available all year around. The park is reported to be in final stages of construction although no official opening date has been set yet but anticipated to be this year. Stay tuned to their Facebook Page for pending updates.

Coming Soon.
Official Smurfs merchandise is now available at selected toy stores anytime selling plushies and figurines. These toys are now available on the Toys R Us Singapore online store and should be soon at Toys R Us Malaysia.

Promo offer at Isetan KLCC.

Take a blast from the past through our previous blog post for Smurfs 2 in 2013.

Why are they all dudes? Find out from 6 April at cinemas nationwide.

Disclaimer: The Smurfs and its trademarks are copyright to Sony Pictures Animation, Peyo & their respective owners, referenced here for fan service announcements without intent to infringe.

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